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TENDANCE BRUTE

EXCLUSIVELY PUBLISHED BY INTERVIEW MAGAZINE

TENDANCE BRUTE GEARS TOWARDS THE INTERROGATION OF BEAUTY AS A CULTURAL COMMODITY. MORE SPECIFICALLY, HOW WE PERCEIVE BEAUTY TODAY. WHERE DO WE FIND IT? WHAT DEFINES IT? TO EXPLORE THE QUESTION, THE VIDEO TAKES PLACE IN A DEVOID ENVIRONMENT WHERE THE VISUAL IDENTITY OF A BARE BEING MOVES OUT OF A BASIC HABITAT AND TRANSFORMS INTO A DETERMINED AND ELEGANT WOMAN. IN MORE BROADLY DEFINED TERMS, TENDANCE BRUTE EYES FASHION’S VOLLEY WITH NOVELTY. WE CANNOT WAIT TO FIND THE ‘NEW FACE’ - THE VISUAL UNKNOWN, WHICH AROUSES CURIOSITY. ULTIMATELY, THE VIDEO SEARCHES TO REVEAL HOW ONE CAPTURES TIMELESS BEAUTY TO THE POINT OF ITS ABSOLUTE CONFORMITY WITHIN OUR TIME AND SPACE.

 

TENDANCE BRUTE

EXCLUSIVELY PUBLISHED BY INTERVIEW MAGAZINE

TENDANCE BRUTE gears towards the interrogation of beauty as a cultural commodity. More specifically, how we perceive beauty today. Where do we find it? What defines it? To explore the question, the video takes place in a devoid environment where the visual identity of a bare being moves out of a basic habitat and transforms into a determined and elegant woman. In more broadly defined terms, Tendance Brute eyes fashion’s volley with novelty. We cannot wait to find the ‘new face’ - the visual unknown, which arouses curiosity. Ultimately, the video searches to reveal how one captures timeless beauty to the point of its absolute conformity within our time and space.